COOPERS AFTER DARK
Campaign Idenitity | Digital | Point of Sale | Packaging | Signage | Microsite
Two Red Dogs was tasked with creating the look and feel for this campaign which ran for four years and leveraged live music with a series of exclusive events to drive sales and awareness of Coopers Dark Ale in pubs and bottleshops around Australia.
Our challenge was to create the campaign identity along side a look and feel that would stand out and cut through the clutter, creating many bespoke point of sale items to ensure maximum stand out.
Working alongside the agency Oxygen, the first year After Dark was created, a series of exclusive live events staged in secret locations on the same night across Australia. Each year the campaign changed slightly but still offered unique experiences.
This campaign took out a Best In Class Award – ‘Best Ad Campaign Craft Beer’ in the 2014 Australian drinks Awards of Excellence.
Exclusive experiences
